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Inception: Jack Gourlie meets a man manufacturing Quick'n Brite while hitchhiking to school. Jack starts selling the product to small businesses.
Ownership Transition: Jack Gourlie purchases the formula and starts manufacturing Quick'n Brite in his basement. Distribution includes door-to-door sales, small stores, and trade shows.
Next Generation Leadership: Larry and Allan Gourlie purchase Quick'n Brite from their father and move the operation out of the basement into a leased building, employing two additional staff members.
Infomercial Revolution: Quick'n Brite enters the infomercial market, investing all their funds into their first infomercial. This approach significantly boosts sales from $674,000 in 1991 to $2.47 million in 1992. Additionally, moved from leased space into newly owned facilities.
Global Expansion: The company contracts an international marketing firm to dub and broadcast the infomercial in over 30 countries. Larry begins appearing on a home shopping channel, making Quick'n Brite the #2 selling item.
Retail Market Entry: Quick'n Brite launches an aggressive retail campaign in Washington State, expanding to Oregon, Idaho, and Utah, and offering products in major mass-market stores across the country.
Infomercial Update: A new infomercial is filmed with Cesari Response Television, featuring a combination of the original concentrated paste and an easy-to-use liquid. Sales reach $14.6 million. Quick'n Brite also nominated as "Entrepreneur of the Year" in Washington.
Record Sales: The infomercial continues to perform successfully, helping Quick'n Brite reach $30 million in sales.
Top Cleaner Award: 'Do It Yourself' Magazine, a division of Better Homes & Gardens, votes Quick'n Brite paste "OUR CHOICE" for BEST All Purpose Cleaner for cleaning dozens of surfaces.
Environmental Focus: Quick'n Brite emphasizes its non-toxic and environmentally friendly formula, aligning with growing consumer preferences for sustainable products.
Biodegradability and Safety: Quick'n Brite is recognized by Better Homes and Gardens for its biodegradability, organic nature, non-toxicity, safety around children and pets, and effectiveness on a wide range of messes.
Move and Ownership Change: Moved from QnB building to historic Georgetown, Seattle, aka SODO and sold to Sean and Justin Fay.
Omnichannel Expansion: Quick'n Brite executes an omnichannel distribution strategy starting with Amazon Seller Central, expanding to direct-to-consumer sales through its website and social media platforms, and planning for retail expansion.
Innovative Marketing and Training: The company leverages influencer marketing, direct response TV commercials, and offers specialized training sessions to enhance brand visibility and consumer engagement.
- Rapid Sales Growth: From $674,000 in 1991 to $30 million in 1999, demonstrating significant market acceptance and demand.
- Infomercial Pioneer: One of the first companies to successfully use infomercials for product marketing.
- International Reach: Infomercials broadcast in over 30 countries, making Quick'n Brite an internationally recognized brand.
- Customer Loyalty: Over 8 million satisfied customers worldwide.
- Environmental Recognition: Acknowledged by Better Homes and Gardens for its eco-friendly formula.
- Best All-Purpose Cleaner: Voted "OUR CHOICE" for BEST All Purpose Cleaner by 'Do It Yourself' Magazine in 2006.
- Diverse Use Cases: Effective on a wide range of surfaces and messes, making it a versatile all-purpose cleaner.
- #1 Home Shopping Network Product: From 1995-2005, Quick 'n Brite was the #1 Home Shopping Network Channel Product for four years in a row, and the #1 item with the lowest product returns.
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